Unriddled: Facebook’s Big Executive Shake-Up, Microsoft Build, and More Tech News You Need

We all have a favorite time a year. For some, it’s the winter holidays. For others, it’s the entire duration of summer. And for tech nerds (including yours truly), it’s developer conference season. This week, the season for developer conferences forged ahead, with news and product announcements coming from Microsoft, Google, and several more. But settle in: that’s far from the only tech news that emerged over the past week, as the entire sector has been quite busy lately. It’s our Wednesday tech news roundup, and we’re breaking it down.…

Read More

How to Use Google Docs Offline [FAQ]

If you’re anything like me, you probably do most of your work online. Google Docs in particular is a fantastic tool for writing, editing, and sharing content with colleagues, enabling collaboration and teamwork on creative projects. But there’s a downside to doing all your work online — if you suddenly board an airplane without wifi, travel to an area with limited access, or even lose power in your office, you’re suddenly left with zero access to any of your important documents. Losing wifi shouldn’t mean calling it a day and…

Read More

How to Create and Execute a Successful Lead Gen Strategy

Your audience no longer wants their attention bought — they want it earned. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. Of course, this is easier said than done. To highlight the importance of a powerful lead generation strategy, we are going to backtrack a little bit first. Are you familiar with the analogy…

Read More

12 Huge Announcements from the 2018 Google I/O Keynote

“Make good things together.” That’s the phrase that flashed across the screen at the start of Google I/O 2018, the company’s annual conference for developers. Many experts predicted a focus on “responsibility” in light of the recent shrapnel from Facebook’s data-sharing and privacy scandal. But, if there was one theme over the nearly two-hour keynote in front of 7000+ people at Google’s Mountain View amphitheater, it was machine learning and the need for the keepers and developers of tech to navigate its waters “carefully and deliberately.” Here are 12 of…

Read More

Facebook Will Require Issue-Based Ads to Be Labeled

For the past several months, Facebook has been on a seemingly endless campaign to associate its name with greater transparency: of its terms, its privacy policies, and how it approaches and ranks the content shared on its site. Today, Axios reports that the latest suite of changes is coming: this time, in the form of required labels for issue-based ads. Much of that began last fall, when it was revealed that the social network had been weaponized by foreign actors to spread false and divisive information in hopes of influencing the…

Read More